account, CJ, says that there is a team of seven people who run the BTS on Billboard! Without any further ado, please enjoy this article. [GIVEAWAY] Win VVVIP tickets to PIXY's 'KARMA IS A B 2023 USA TOUR!'. These cities possess a young, enthusiastic, and wired audience, making them ideal target markets for K-Pops preferred demographics. Imagine telling (for example) a Metallica fan, or any other fans of artists with older fan demographics that they're too old, you'd seem otherworldly, they'd laugh in your face. For instance, many K-Pop artists have released Spanish tracks and collaborated with local artists. However, K-Pop also has left a significant imprint on Southeast Asia, with this region covering at least a third of consumption across those three platforms. Its unsurprising to fans that a large percentage of concert attendees are females, with BTS concerts having the highest ratio of girls (96.6%) out of the three groups. In total, 1477 K-Pop fans from 92 predominantly Western countries fully completed an extensive online survey measuring fanship, fandom and psychosocial outcomes (happiness, self-esteem and social connectedness). Available: https://www.statista.com/statistics/937232/south-korea-kpop-popularity-worldwide/, Popularity of South Korean pop music (K-pop) worldwide in 2021, Available to download in PNG, PDF, XLS format, Music industry sales revenue South Korea 2014-2020, Reasons for K-pop popularity worldwide 2021, Favorite South Korean singers and groups worldwide 2021, Popular music genres South Korea 2021, by country, Monthly spending on K-pop worldwide 2018-2021, Monthly time spent on K-pop worldwide 2021, by country, Popular online music services for K-pop worldwide 2021, K-pop female artist album sales share in South Korea 2022, Sales revenue of HYBE's main subsidiaries 2021, by subsidiary, HYBE sales revenue South Korea 2021, by category, Most popular videos on HYBE LABELS YouTube channel 2023, K-pop male artist album sales share South Korea 2022, Leading boy group/band digital singles on the Circle Digital Chart South Korea 2022, Number of songwriting credits in South Korea 2013-2022, by BTS member, Most followed K-pop artists on Instagram South Korea 2022, by follower count, Most followed K-pop artists on Twitter South Korea 2023, by follower count, Main K-pop artists on TikTok in South Korea 2022, by followers, Most followed K-pop artists on Spotify South Korea 2022, by follower count, Most followed K-pop artists on YouTube South Korea 2022, by subscriber count, Amount of Billboard Music Award nominations and wins by BTS in South Korea 2017-2022, Number of American Music Awards wins by BTS 2018-2022, Number of MTV Video Music Awards wins by BTS in South Korea 2019-2022, Number of Melon Music Awards wins by BTS in South Korea 2013-2021, Number of Golden Disc Awards wins by BTS in South Korea 2014-2022, Gaon Music Chart Award wins by BTS in South Korea 2013-2021, Number of Korean Music Awards wins by BTS in South Korea 2018-2022, Reasons for K-pop popularity in the UAE 2017, Reasons for K-pop popularity in Malaysia 2017, Reasons for K-pop popularity in Thailand 2017, Reasons for K-pop popularity in South Africa 2017, Popularity K-pop genres in Indonesia 2017, Opinions on accessibility of K-pop contents in the UK 2017, Reasons for K-pop popularity in Taiwan 2017, Cafe industry and coffee drinkers in South Korea, Find your information in our database containing over 20,000 reports, K-pop entertainment company with the highest sales revenue. Following the US, there are 31 respondents from Europe and 28 from Canada. In total, 1477 K-Pop fans from 92 predominantly Western countries fully completed an extensive online survey measuring fanship, fandom and psychosocial outcomes (happiness, self-esteem and social connectedness). Love that more females are listening to female groups. ", BTS album total sales in South Korea 2013-2022, Top selling physical music albums South Korea 2022. It is no doubt that this industry plays a crucial role in increasing the economic growth of South Korea. One of the administrators behindthe BTS on Billboard! The K-Pop wave has been well documented in the United States. Statista. This might be because they have a bigger than ever awareness amongst the general public and casual listeners, which is a big indication that BTS will soon become a household. 's reach on Twitter, Next Big Sound would expect around 1,700 over the past two months. Check your email for magic link to sign-in. Age-wise, there is a greater variance between the groups; 72.5% of SEVENTEENs concert audience is comprised of teenagers (aged 10-19), similar to BTSs 67.8% of teenage concert goers. Looking at South America, we see that major capitals such as Santiago and Lima consistently land in the Top 10 for K-Pop fandom. The most frequent media that Kpop fans access is Youtube (89.66%), while the second most is the social media such as Facebook, Twitter, and all (74.15%). Other East Asian countries have a somewhat misleading representation within this data. Directly accessible data for 170 industries from 50 countries and over 1 million facts: Get quick analyses with our professional research service. "Popularity of South Korean pop music (K-pop) in the United States in 2019." Here we take a peek inside the global phenomenon that is K-Pop, as Chartmetrics Tamur Yusifzai answers the question: why is this genre so wildly popular, and where is its biggest audience? Next, we dug deeper into the two main regions of interest Asia and the Americas and examined trends seen across countries. -- devoted to helping BTS "spread their wings & fly on the Billboard Charts." Similarly, despite being a huge market for K-Pop, China is not represented at all due to the stringency of its censorship laws. Various kinds of merch can be found in the form of light sticks to an album. You need a Statista Account for unlimited access. When we turn our attention to both North and South America, we see K-Pop gaining a toehold within the region. Use Ask Statista Research Service, respondents who experienced South Korean cultural contents, *This survey was conducted in the following 18 countries: China, Japan, Taiwan, Thailand, Malaysia, Indonesia, India, Vietnam, Australia, United States, Brazil, Argentina, France, UK, Russia, Turkey, UAE, and South Africa. Unlike whats trending on the internet that shows Blackpink who always races with BTS to beat the record as the fastest video to reach millions of views, it turns out that MONSTA X and EXO are the second most favorite K-pop group and then followed by Blackpink. Advertising spending in the U.S. 2020-2024, Film industry in the United States and Canada - statistics & facts, Profit from additional features with an Employee Account. Instagram shows the largest deviation from these trends, with Mexico, Chile, and the United States comprising nearly 90 percent of K-Pop followers. The second goal was to examine the trends in K-Pop's expansion to explain what drives its appeal across a vast number of countries, languages, and cultures. For instance, many K-Pop artists have released Spanish tracks and collaborated with local artists. Then you can access your favorite statistics via the star in the header. Considering the fact that young women make up a significant demographic in K-pop . Access to this and all other statistics on 80,000 topics from, Show sources information You'll see that there is a near-linear relationship between followers and mentions. ", How Koreans are reacting to the news of Russia invading Ukraine, wow brave girls really has a lot of male fans. In line with the above fact, it can be seen that almost all of the respondents watch K-pop music videos and the majority spend 1 hour a day watching the videos. You may opt-out by. These trends are unsurprising for several reasons. Then you can access your favorite statistics via the star in the header. Many of the others are boy bands from across the globe: America'sWhy Don't Weand PRETTYMUCH, the U.K.'sNew Hope Cluband Latin America'sCNCO. K-pop has always been associated with complex videos and memorable visuals. But the connection between K-pop and the Thai protest movement has also been more than a political entry portal. When we expand our scope to the global level, we see that while K-Pop has not enjoyed the success witnessed in Asia, it has established a toehold in North and South America. Spanish tracks and collaborated with local artists. With over 300 K-pop Topics to follow on Twitter, it's now easier than ever to see and participate in the best conversations every day about the K-pop . RT @Iunaryunho: This whole "25+ year olds shouldn't stan kpop artists" debate is WILD to me like it's MUSIC. K-Pops growth in Latin America is an interesting phenomenon, because on the surface level, geographic proximity, linguistic variation, and cultural differences could lead some to write off the region as fertile ground for the genre. fstoppers.com/composite/why-do-kpop-music-videos-look-so-good-compared-american-music-videos-492870#:~:text=The%20basic%20answer%20is%20that,lighting%2C%20depth%2C%20and%20composition.&text=It%20can%20be%20of%20shapes%2C%20lines%2C%20or%20colors. name in many more countries and that they will gradually continue rising even higher," CJ wrote. Out of the cities mentioned above, Mexico performed the strongest, showing an absolute growth in both Instagram (817 percent) and Spotify (68 percent) metrics since March. K-Pop's youthful effervescence and dreamy idols mean the genre is especially impactful in nations with a high proportion of young people, such as Indonesia (28 percent of total) and Vietnam (27 percent). We also offer combined rates with MusicThinkTank. Eachadministrator is in a different time zone so that they can cover all hours of the day, dividing the days into hours-long shifts. Korean Foundation for International Cultural Exchange. K-pop fans deploy their networks and social media clout to consistently raise awareness of charitable causes, sharing resources across the globe to make the world a better place. At other times,many of their daily efforts are focused on keeping upsocial media engagement to maintain their strong positions on social media-driven Billboard charts. Black K-pop artists and fans struggle to fit into a genre quickly going mainstream. K-Pop itself has been crafted with the goal of accessibility in mind. Currently, you are using a shared account. ", BTS album total sales in South Korea 2013-2022, Top selling physical music albums South Korea 2022. Out of the cities mentioned above, Mexico performed the strongest, showing an absolute growth in both Instagram (817 percent) and Spotify (68 percent) metrics since March. Opinions expressed by Forbes Contributors are their own. Please create an employee account to be able to mark statistics as favorites. Even some of the biggest fanbases --Taylor Swift, Beyoncand Justin Bieber --are relatively "normal." (Fans voted by tweeting the hashtag #BTSBBMAs. In addition, K-Pop's openness to incorporating local culture has transformed it from a Korean art form to a truly globalized cultural powerhouse, one that has managed to attract both foreign direct investment and soft power for the homeland. So how do they do it? Mexico is also a large consumer of K-Pop, landing in the Top 2 cities in terms of Spotify Monthly Listeners and YouTube viewership, although it appears further down the list (No. You can also find the Tableau Public visualization dashboard Ive created to support this article. Chart. Few predicted the global appeal of K-Pop and its rise in the West, and it will be equally difficult to determine if K-Pop can deepen its roots as a musical style. Advertising spending in the U.S. 2020-2024, Film industry in the United States and Canada - statistics & facts, Profit from additional features with an Employee Account. Directly accessible data for 170 industries from 50 countries and over 1 million facts: Get quick analyses with our professional research service. Halaman Selanjutnya. EXO, however, mainly has young adults (aged 20-29) going to their concerts (approximately 68%). ), BTS poses in the press room at the American Music Awards at the Microsoft Theater on Sunday, Nov. [+] 19, 2017, in Los Angeles. 2. Success! K-pop fans worldwide responded by inundating it with fan-recorded videos, known as fancams, and memes of various K-pop artists, in an effort to prevent police from tracking protesters' actions. The main kpop fans are teenagers and young adults who are aged 16- 20 year old. Recently, Aladin Music gathered up the data of their online customers who purchased albums from the website and listed up the ratio of female and male fans who purchased girl idolalbums. Visuals Visuals Visuals. 4. aespa Explore the worldwide phenomenon of K-Pop as we answer the question: Why is K-Pop so popular worldwide? BTS's Jin updates his Instagram for the first time in 2023! But there are two acts, both K-pop, who leave the rest in the dust. Mexico is also a large consumer of K-Pop, landing in the Top 2 cities in terms of Spotify Monthly Listeners and YouTube viewership, although it appears further down the list (No. This is all to say that K-pop fans like the BTS Army are aware of anotable shift in charts in the streaming age:The more data savvy and proactive your fans are, the more power they have to impact charts. Fans waited in line for days to see . Age and Gender Demographics for 8 Groups - K-Pop Music, News, and Culture - KPOPSource.com Log in Register Search forums Artist Thread Directory Shipping Thread Shipwreckers Thread Register This site uses cookies to help personalise content, tailor your experience and to keep you logged in if you register. Although K-Pop acts started testing the waters around the turn of the century, it wasnt until the 2010s that the genre truly took off in the US thanks to breakthrough artists such as PSY and Wondergirls. TXT's Soobin meets up with his idol Bebe Rexha, The court sides with Lee Soo Man and bans SM from issuing new shares and convertible bonds to Kakao, Bang Si Hyuk reveals sadness over "a good company like SM having such a poor governance structure" and sheds light on acquisition of SM: "Not Monopolization", BTS' Jimin joins j-hope for 'On the Street' dance challenge, Trendz gives off mysterious vibes in New Dayz mood film, CRAVITY go from suit to stage in 'Groovy' MV teaser, SHINee's Key answers 'Ask Me Anything' questions for 'Elle Korea', Netizens react coldly to Lee Soo Man's letter dedicated to the SM Entertainment family and fans, Bang Si Hyuk personally addresses concerns of a 'monopoly' in the K-Pop industry in an interview with CNN. Other East Asian countries have a somewhat misleading representation within this data. For instance, LG has had business partnerships in Panama since 1962, when it became an export hub for televisions. Similarly, Samsung established an assembly plant in the 1980s in Tijuana to manufacture a variety of appliances. This number was for those searching for a ticket to a BTS concert on the ticketing website. Get full access to all features within our Business Solutions. Los Angeles, So Paulo, and Santiago saw mild growth over this period, likely due to K-Pop's saturation in these markets. As a Premium user you get access to background information and details about the release of this statistic. When digging into historical trends for some of these top cities, we see that while all cities trended negatively on YouTube, most cities climbed across Instagram and Spotify. Top North and South American Cities for K-Pop. As a Premium user you get access to the detailed source references and background information about this statistic. Based on the chart below, we can see that a big portion of respondents is getting to know K-pop from 3 to 4 years ago, around the year of 2016. However, the digital streaming and social media marketplace is saturated with local competitors such as Line Music, resulting in deceptively low consumption across US services like Spotify and YouTube. (February 14, 2022). Show publisher information Popularly abbreviated to "K-Pop," Korean artists have initiated a whole new genre of their own with bursts of flamboyant colour . Japan, the second largest music market after the United States, has a massive K-Pop following. A paid subscription is required for full access. Over the last decade, the value of music industry exports from South Korea has grown at a Compound Annual Growth Rate (CAGR) of 38 percent and is projected to crack $1B in 2020. The K-pop fans of America are disproportionately young, female, and multicultural the demographic of the future. Conversely, as a smaller city, Lima performed the softest, declining on Instagram (-75 percent) and Spotify (-22 percent) over this 5-month period. "Popularity of South Korean pop music (K-pop) worldwide in 2021." Korean Foundation for International Cultural Exchange. Digging into historical performance in some of these key cities, we see that (unsurprisingly) Seoul remains a consistently strong consumer of K-Pop across Instagram, Spotify, and YouTube when looking at the last five months. Of course the survey is not representative of "every" BTS fan from around the world, but academics can only dream of getting close to half a million respondents for their research. Looking across countries we see that in terms of Spotify and YouTube, Mexico acts as a Trigger City with the highest number of listens and/or views. However, given Instagrams ubiquity as a social media platform, we see a fairly tight progression across all cities, with each posting between 200 and 350 percent growth since March. The Western Hemisphere: K-Pop Consumption and Engagement. Looking across countries we see that in terms of Spotify and YouTube, Mexico acts as a Trigger City with the highest number of listens and/or views. That said, K-Pop has shown itself to be a catchy and resilient art form, solidifying its position as a genre thats increasingly popular worldwide. Given this, South Koreas largest trade partners serve as a good proxy for the success of K-Pop, with China (26 percent of total exports), the United States (15 percent) Vietnam (10 percent), Hong Kong (6 percent), Japan (4 percent), and Taiwan (3 percent) proving to be some of the genres biggest consumers. After a 2016 crackdown on K-Pop by China in response to Koreas deployment of a US missile system, K-Pop companies began pushing their artists to explore new marketplaces. statistic alerts) please log in with your personal account. Excited fans at KCON 2017 at LA Convention Center (Photo by Greg Doherty/Getty Images). All Rights Reserved. The reason is that fangirls are loyal, passionate and more willing to pay. Korean Foundation for International Cultural Exchange. Keep in .. Jun 23, 2020 According to statistics, MAMAMOO has a staggering 97% female fan base, followed by BLACKPINK Red Velvet and ITZY. just 24% belonged to that demographic when tickets to the Map of . Korean companies in industries ranging from electronics to gaming have established the model for turning localized success into household names across the globe: a model that K-Pop is now building upon. Specifically for males, the one who spends below $50 gains the money from working part-time and savings rather than from parents. They run fan sites, create self-designed band merchandise and produce. The music industry, by its definition, is a group consisting of various companies, producers, and artists that aim to create and sell new kinds of music, concert shows, and more. Next, we dug deeper into the two main regions of interest Asia and the Americas and examined trends seen across countries. Here, Im using Python as the programming language. Many agree that an idol group will have a higher chance of success of their fangirl ratio is exceptionally high. rollingstoneindia.com/art-korean-music-videos/. Yes, American BTS ARMY fans, or those anywhere in the world, should not be ignored, but we should also be more cognizant of the reality and sources of K-Pop's current and possible success. Spanish tracks and collaborated with local artists. BTS and their fans -- the BTS ARMY --deftly ended Bieber's six-year streak to win the Top Social Artist Award at theBillboard Music Awardsto the tune of more than 300 million votes worldwide. When we expand our scope to the global level, we see that while K-Pop has not enjoyed the success witnessed in Asia, it has established a toehold in North and South America. Twitter also named the top 10 K-pop artists on the rise globally, with Enhypen taking the top spot, followed by Tomorrow X Together, Treasure, aespa, ITZY, IVE, CRAVITY, WEi, ONEUS, and CIX. Here's a look at how much BTS and Exo over-perform compared to the other acts we've looked at. Dancer at Heart. The ideal entry-level account for individual users. There are 240 respondents in this survey with 140 of them come from the US. Yet K-Pop has made great strides in bridging the cultural divide. "Popularity of South Korean Pop Music (K-pop) in The United States in 2019. to incorporate the statistic into your presentation at any time. "Popularity of South Korean Pop Music (K-pop) Worldwide in 2021. I frequently read academic peer-reviewed pieces making all sorts of claims about K-Pop fandom after dealing with only anywhere between 6 to 20 people. This trend continued through the second half of the decade as mega-groups such as BTS and Blackpink shattered expectations for the genres success in America. As soon as this statistic is updated, you will immediately be notified via e-mail. Hypebot is read daily by more than 30,000 music industry professionals including executives and senior staff of music related tech firms, internet based music sites, every major label group and most indies as well as many managers, artists and members of the live music community: Contact us for the latesst stats, ad rates and sponosorship opportunites. BTS and Exo overperform on Twitter more significantly than any other artists, according to data from [+] Next Big Sound. The Tulsa . Netizens commented, "Oh wow, I didn't know STAYC was popular with females," "STAYC is unexpected," "I thought Kep1er would have more male fans, but I guess not," "I didn't know Cherry Bullet had a majority of fans be males, lol," "There are so many unexpected female idols who have more female fans than male fans," "I thought MAMAMOO would have the most number of female fans," "and "This is a cool list. Similarly, large metropolitan Brazilian cities such as So Paulo and Rio de Janeiro are also represented. Koreans began immigrating to the region as early as 1905, and by the middle of the century, several waves of immigrants had settled in Mexico, Brazil, and Argentina. Top Asian Cities for K-Pop When digging into which Asian countries are the biggest consumers of K-Pop across Spotify, Instagram, and YouTube, we see that South Korea unsurprisingly comprises the lions share of the genre's fanbase. Uncover where K-Pop has made its mark globally and where its biggest audience lies. K-Pop itself has been crafted with the goal of accessibility in mind. On the other hand, most of the respondents age ranged from 15 to 20 years old with a total of 69.16% across all genders. Participation is voluntary and all information is confidential. Red Velvet Mamamoo Instiz TWICE Instiz BLACKPINK Instiz GFriend Instiz FYI, this is . Among the metrics measured at Next Big Sound is engagement performance -- in other words, how many times fans are interacting with an artist's account (via Twitter mentions, Instagram likes, etc.) This game allows players to create or direct their own stories through the members of the BTS. You can find a list of these artists and their global reach below: We then analyzed global consumption and engagement patterns across three main channels: Spotify (Monthly Listeners), Instagram (Followers) and YouTube (Views). When zeroing in on the Top 10 Asian cities for K-Pop we see similar trends, with Seoul comprising the majority of both Instagram Followers and YouTube Views, although having launched Spotify in early 2021, it currently comprises only a trickle of listeners. This is consistent across both Instagram Followers and YouTube Views. In part, this is due to South Koreas position as an economy driven by exports. However, given Instagrams ubiquity as a social media platform, we see a fairly tight progression across all cities, with each posting between 200 and 350 percent growth since March. There are of course male fans, but male fans virtually avoid male idol groups. There are also historical and economic ties with the region. Male idol groups are usually like 95%+ women. Audiences who are 45-54 years old make up 7% of traffic to the site. Like to Laugh. However, the digital streaming and social media marketplace is saturated with local competitors such as Line Music, resulting in deceptively low consumption across US services like Spotify and YouTube. Before we deep diver into our analysis, lets first see how long the respondents have already been familiar with K-pop. You need at least a Starter Account to use this feature. Dec 28, 2020. To do this, we looked at the Top 200 K-Pop artists in terms of Spotify Monthly Listeners, although we excluded BTS and Blackpink from our analysis due to their outlier status as global megastars. The top two percentage figures show the gender demographics while the two digit figures on the very bottom represent the age demographics. The best of the best: the portal for top lists & rankings: Strategy and business building for the data-driven economy: Industry-specific and extensively researched technical data (partially from exclusive partnerships). K-Pop artists are now cracking the Billboard 100, collaborating with US superstars, and selling out stadiums. Korean pop culture has been steadily taking over the world since 1992 when Seo Taiji & Boys first took the stage and incorporated English lyrics, dance, and hip hop elements into their repertoire. Popularity of South Korean pop music (K-pop) in the United States in 2019 [Graph]. Of course, there were a handful of idol groups who had an even number of males and females buying their albums. And gradually the age group for the audience has grown which indicates that the number of fans have accumulated. Results of this study indicated that K-Pop fanship was significantly predicted by a several K-Pop demographic and fandom . When digging into which Asian countries are the biggest consumers of K-Pop across Spotify, Instagram, and YouTube, we see that South Korea unsurprisingly comprises the lions share of the genres fanbase. Canada, despite having a similar demographic makeup to the United States, is only represented by Toronto as the 10th biggest city in terms of Instagram Followers. The money is mostly obtained from parents or working part-time jobs. Additionally, the image and subject matter of K-Pop seems to have struck a chord with Latin audiences. K-Pops youthful effervescence and dreamy idols mean the genre is especially impactful in nations with a high proportion of young people, such as Indonesia (28 percent of total) and Vietnam (27 percent). An Analysis of Country Music Lyrics, Part 1: What More Country Songwriters Means for Country Music Lyrics, How Crash Adams Leveraged YouTube Shorts to Supercharge Their Growth. Warner Bros. Contrarily for males, the money that they spend is around $50 to $100. BTS ARMY in their 30s or 40s only totaled 4.24 percent and 2.02 percent respectively. 1. (image via Vivid Seats) Vivid Seats also notes . So, other than TWICE and IZ*ONE, everyone else has mostly female listeners. If you are an admin, please authenticate by logging in again.
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