It just felt like another local reference, but not a celebration of the Confederacy. Without fail, it was Yellowstone or Rebel Yell. Rebel Kentucky Straight Bourbon Whiskey is a defiantly smooth wheated bourbon made according to its original time-honored recipe since 1849. After the rebranding, Luxco has attempted to move Rebel up from the bottom of the bottom shelf. With these changes also brought about a hike in the price. Like all bourbon, wheated bourbons are still required to contain at least 51 percent corn in the mashbill. Rebel Whiskey is one of the most widely available wheated bourbons in the United States. In 2018, the company established its own distillery, named Lux Row, in honor of the long, tree-lined drive that leads to the facility. 2023 Luxco, Inc. All Rights Reserved. Im only speaking for myself and the people I encountered. Blending rye and bourbon creates unimpressive results, and while it has some merits, no one is missing out on much by not . Weller & Sons company was founded in 1849 by William Larue Weller, who pioneered using wheat instead of rye in his mash for a lighter flavor than the older style of bourbons. Warm finish with vanilla and a hint of black stone fruit. It was on Dixie Highway so, naturally, we were the Rebels. But the very first time I fired off my gun I hollered as loud as I could and I hollered every breath till we stopped." As the Scotch Addict points out, NAS makes it easier for whiskey producers to create what they want to create. It started with a new bottle design and a new marketing campaign. Photo Credit Weller. Tons of bottles out though. General Thomas Jonathan Stonewall Jackson's assault at Henry House Hill. Please feel free to start anew thread on the subject. Charles R. Farnsley (a former mayor of Louisville) owned the Brand. This may be one of the most underappreciated wheated bourbons available. It has been made using only the purest Kentucky limestone-filtered water and new charred white oak barrels for aging. Speaking of their expressions, that lineup includes an all-new whiskey, Rebel Yell Kentucky Straight Bourbon 100 proof. As one soldier explained: "I always said if I ever went into a charge, I wouldn't holler! Old Fitzgerald has a retail price of about $15 per 750mL bottle, but its small allocation makes it incredibly hard to find on a retail shelf. Sharp. [6], Another claim is that it derived from the screams traditionally made by Irish and Scottish Highlanders when they made a Highland charge during battle. Orion Giga Coaster Announced for Kings Island | 2020 Roller Coasters. Rebel Rye is a rye whiskey priced at about $25 for a 750mL bottle. Maybe they should just rename it then - to Rebel Yip - since that is more descriptive of that sound anyway? Do You Like Seeing Hyper Coasters and Giga Coasters at the Same Park? I guess Billy Idol needs to rerecord "Rebel Yell." Waitis that name potentially offensive? Not only did the name not bother me or hinder my enjoyment of the ride or park, I dont remember anyone having an issue with the name or even making comments about its origins. While we have an affinity for scotch, whiskey, bourbon, and IPAs, we are connoisseurs of all things alcoholic, and even dive into our feelings with wine on more than a few occasions. Blood Oath, David Nicholson, and Ezra Brooks are just a few of the brands produced by the company. This is just a (smart) calculation by a company looking to avoid a potential PR crisis which these days comes fast, often, and from ever angle. We all know why your pleasing the pc crowd. So, to prevent further confusion as to whether these are the same brand, weve used the name interchangeably throughout this post. This is just the case for bourbon. Thinking of that happening to some of my favorite rides at my home parks in Central Florida, I would probably be upset about a ride losing its identity. Rebel Bourbon is a decent intro into wheated bourbon, however. Although the recipe for the whiskey dates back to 1849, the Rebel Yell brand was registered in 1936. The brand name is currently owned and marketed by Luxco, and the bourbon itself is distilled and bottled under contract by Heaven Hill at its Bernheim distillery in Louisville, Kentucky. While Rebel Bourbon doesnt display an age statement on its bottle, we know its aged a minimum of 4 years. It is often enjoyed neat or on the rocks. Part of Rebel Yells rebranding effort was to market itself to more than just the south, where the whiskey was originally exclusively sold. Today, the production of Rebel Yell Bourbon takes place at the brand new distillery. "Rebel Yell will always be Rebel Yell. Note: Luxco recently changed the brands name from Rebel Yell Bourbon to Rebel Bourbon. This price point places Rebel whiskey in the low end of the standard segment. Its perhaps one of the most easily attainable bottles of wheated bourbons in the United States, a perfect opportunity to dip your toes into the category. Its not difficult. This drink is smooth, simple to drink, and it has a 100 percent proof that will keep you warm all night. At last it grew too dark to fight. There are about 24,000 bottles in this year's batch. Over the decades, he has worked in nearly every capacity within the alcohol industry including whiskey distiller, brand ambassador, marketing manager, public relations strategist and brand consultant. ELTepes 2 yr. ago That's good to know. According to the distillerys tasting notes, it features honey, vanilla and caramel notes followed by oaky tones and a deep, warm finish, and has a suggested retail price of $19.99. In 2018, Luxco opened its own distillery named Lux Row in honor of the long tree-lined drive that leads to the facility. Media support in 2015 will increase 386%vs. 2014 and include newly refreshed creativeto generate excitement and introduce thebrand to a new, younger generation ofbourbon drinkers. Especially for those of us from the south. Award-winning Rebel Yell bourbon dates back to 1849. Founder of CoasterCritic.com. Imageused underCCby Mr. Gray. It wont be undone but it was a mistake to change the name of an icon! That is really lame. In addition to focusing on tradition while producing whiskey in a unique way, this distillery is known for its distinctive style of bourbon. Thank you. Taste: Caramel and sweet honey are most present with some raisin and cinnamon. The mouthfeel is quite thin, the profile is standard, and the alcohol flavor is more prominent than youd want. Product Description. We have to acknowledge and accept our past. I'll keep an eye out for it under just Rebel then, though I wouldn't think that would prevent stores from ordering it. The name is also reminiscent of similar ride Racer at sister park Kings Island. However, in 2020 the rebranding effort went to removing Yell from the bottle. Interesting was in Lux Row today and not one mention of it. Maybe next time I'll have to make my sarcasm more evident!!! Rebel bourbon is distilled in Bardstown, Kentucky, at Lux Row Distillers. As lame as Apple Zapple, as the parks wild mouse coaster has been renamed. I am curious why the rebranding. TheBand of Rebels program will be revampedand refreshed to coincide with the launches. While its still available for under $15, you may have more trouble finding it at the price. Irish Whiskey and Scotch must be aged a minimum of 3 years and arent required to have an age statement. It was not that; it was the Southern war cry."[10]. It was taken up successively and passed around to our front, along our right and in behind us again, until it seemed almost to have got to the point whence it started. Other brands produced by Luxco include Ezra Brooks, David Nicholson and Blood Oath. To be truthful, this kinda pisses me off. When you get towards that higher end, you start competing with whiskeys such as Jack Daniels or Makers Mark, which Rebel does not compare to. It will just make her cry more, more, more. The distillery is located in Bardstown, a town known for its bourbon heritage. Rebel Yell is one of those old throwbacks. Where is Rebel Whiskey made? I had to go back and do some sleuthing, because it was one of the first things I noticed, the rebrand of the 10-yr. Idol got the idea to name the album "Rebel Yell" after attending a party with The Rolling Stones. It no longer contains The Deep South written on the bottle, and they dropped Yell from the brand. With the news of the name change of the Rebel Yell being the last straw. So over the last year, I'd tried a few new bourbons and one I'd come to enjoy was Rebel Yell. It was the ugliest sound that any mortal ever heard even a mortal exhausted and unnerved by two days of hard fighting, without sleep, without rest, without food and without hope the Southern soldiers cannot cheer, and what passes muster for that jubilant sound is a shrill ringing scream with a touch of the Indian war-whoop in it.[11]. Shoddy_Ad7511 6 mo. Finish: Sweet honey and light pepper and spice. And since there is no statement of age, we know the whiskey is almost certainly four years old. The name, Rebel Yell, was nothing more than a nod to the regions history by a multi-park company trying to be relevant to Virginians. Rebel Yell whiskey is matured in No. Overall, Rebel Yell is an entirely expected Kentucky bourbon that lends itself better to throwing back than truly enjoying. It was meant to target markets in the South, and the Rebel Yell name harkened to the Confederate Army during the Civil War. Midwest Grain Processor acquired the Rebel Yell whiskey brand fromLuxco, a Kentucky distillery that was founded in 1918. There'd be riots for sure! Distilled By: Heaven Hill Distillery / Lux Row Distillers, Mashbill: 68% Corn, 20% Wheat, 12% Malted Barley. Bourbon aficionados may consider the whiskey a little hot when tasted neat in or in a snifter. NGL the name was off putting and should have been changed decades ago. A pparently it worked; the new look caught my attention and resulted in this review. Review: The Coaster at Goats on the Roof | Mountain Coaster, Review: Goliath at Six Flags Great America, Review: Twisted Timbers at Kings Dominion, Outlaw Run at Silver Dollar City | Full Review, Dollywood 2019 Trip Report: Part 2 Luminights & Lightning Rod, Dollywood 2019 Trip Report: Part 1 Wildwood Grove & Dragonflier, Destination Connecticut: Wooden Coaster Paradise, Kings Island Trip Report & Future Speculation, Cedar Point Trip Report Pt 1 Mean Streak Update & Cedar Point Shores. But Racer 75? By rejecting non-essential cookies, Reddit may still use certain cookies to ensure the proper functionality of our platform. The brand was meant to celebrate the 100 year anniversary of the original Weller company. With the rye segment up 23.3% thereis no better time to launch this new variant*. Find news, promotions, and other information pertaining to our diverse lineup of innovative brands as well as newsworthy headlines about our company and culture. Sidenote: I have tried regular Rebel Yell, and I did not cry "more more more" holla_snackbar 2 yr. ago First Name Last Name Email Zip Code "He didn't bottle a great deal of it, and several years later, four or five years later he sold the brand to the Southern Comfort people, and they never used it. On this Wikipedia the language links are at the top of the page across from the article title. Sam Reeder was a "free-state" or "free-soil" combatant against a pro-slavery militia at the Battle of Hickory Point in September 1856. I dont remember ever seeing any historical theming or educational features. From the Lux Row website: "Aged in charred oak barrels . There is no doubt that wheated bourbon is one of the most underappreciated flavors. A big, round body with a palate that follows the nose - honey . Linen Cocktail Napkins: The Perfect Accessory For Your Next Party, What Color Mens Shoes Is Worn At Cocktail Event, The Right Bitters For The Perfect Manhattan, The Dos And Donts Of Feeding A Cocktail, A Cocktail Hour Harvest Table Is The Perfect Way To Snack And Mingle At Your Next Event, How The Cocktail Became An American Staple, How To Make Quick Cocktails: 3 Easy Recipes. But it never did any good. In 1936, the "Rebel Yell" brand was officially registered as a brand of Kentucky bourbon . Rebel Yelland Yellowstone were my veryfirst bourbons. For more information, please see our Give me a break! Sorry, I missed that. It was also a favorite of Rolling Stones guitarist Keith Richards. It works just fine in a mixed drink and actually is palatable on the rocks. It paragons description, that yell! Lets take a look at how much a bottle of Rebel Bourbon will cost you. Units were nicknamed for their apparent ability to yell during battle. Lets be honest were talking about a $15 bottle of bourbon. I find this to be a case of much ado about nothing but then I never read anything into the name Rebel Yell. Despite having the vaulted Stitzel-Weller background, Rebel Bourbon is often left out of the conversation when considering wheaters. Both new products provide the opportunityto elevate the image of Rebel Yell, commandhigher price points and deliver higher margins. Must go buy out the shelf of Yells now!!! Both bottles (Yell/no yell 100)available at the binnys in 750, all the family size/non 100still Yell label. Rebel Yell Bourbon is featured in the lyrics to "Honky Tonk Hell" a song performed by, This page was last edited on 8 February 2023, at 18:06. Then post them to secondary sites as Dusty's or old label bottels for 2000% the price. But more importantly, we cannot white wash history (forgive that wording, please!). Press question mark to learn the rest of the keyboard shortcuts. BrokeCal, Is Rebel Bourbon good whiskey? It's the same recipe as the distillery's standard 80-proof expression, just bottled at a higher ABV. But for a while, it was common knowledge the main supplier was Heaven Hill. Despite not having any background in whiskey, Charles R. Farnsley the former mayor of Louisville created the brand to commemorate the centenary of the Stitzel-Weller distillery. Then arose that do-or-die expression, that maniacal maelstrom of sound; that penetrating, rasping, shrieking, blood-curdling noise that could be heard for miles and whose volume reached the heavenssuch an expression as never yet came from the throats of sane men, but from men whom the seething blast of an imaginary hell would not check while the sound lasted. It mutes most of the flavors, but it also dilutes the strong alcohol aroma and taste. The sound of the yell has been the subject of much discussion. An American classic is reborn for anew era of rebellion! If you go to Lux Row's website it's now marketed as Rebel, with no Yell (which will undoubtedly please BrokeCal ) JCwhammie Veteran Member 1.7k Location: Ballwin, MO Posted November 18, 2020 This is funny. Introduced in April 2019, Rebel Yell 100 is a wheated bourbon, and a new bottle extension for the Rebel Yell brand. In 2016, construction on the brand new Lux Row Distillery was begun. For the Trailblazers. The new packaging incorporates elements weve grown accustomed to seeing with craft brands: an embossed, round-shouldered bottle with a capsule closure and natural cork, along with new front and back labels. Rebel Yell bourbon is a smooth, mellow whiskey with a sweet taste. Full stop. "I could hear the sound of shots from the direction of Hickory Point, accompanied at intervals by fierce yells," remembered Reeder. The most notable thing about Rebel Bourbon is their use of wheat. Wheated bourbon tends to cause confusion, especially with newcomers to the American whiskey category. Then away to our left and rear some of Bragg's people set up 'the rebel yell'. Caramel, citrus peel and baking spice flavors of cinnamon, nutmeg and vanilla. We live in an era in which some people are always going to find fault with something that isnt politically correct. Yes, I305 is catchy, but it cant be applied on to every coaster, also, this is 90 feet tall, not 75, Oddly enough, as a kid, I didnt ponder that names meaning until after I had ridden it several times. They might as well rip this sticky band-aid off during the off season rather than endure some kind of huge controversy during the season. Rebel Yell SmallBatch Rye will provide a little more spice androbust flavor to the current Rebel Yell familylineup. From there, most bourbons will contain malted barley, and rye. That being said, I think taking offense to the name change, claiming it is rewriting history, and refusing to ever go to the park again is just downright silly. Even my 7 year old commented that racer 75 is a dumb name and both my boys still called it the rebel yell. However, the Stitzel-Wellers original Rebel Yell bourbon recipe which contained wheat instead of rye remained the same. In media such as movies or video games, the yell is often portrayed as a simple "yee-haw" and in some parts of the United States, "yee-ha". They recently dropped the "Yell" from the name. Weller bourbon would be purchased by the Sazerac company and produced by their Buffalo Trace distillery, but the Rebel Yell brand was purchased by David Sherman Corporation (now Luxco, who also produce Everclear grain alcohol) and production moved to the Heaven Hill distillery in Bardstown, Kentucky. In 2019 Rebel Yell began rebranding. I've heard the 10-yr is the same juice from the Old Fitz decanters. WorldSeries2021 6 mo. Rebel Yell Kentucky Straight Bourbon Classification: Straight Bourbon Company: Lux Row Distillers Distillery: Undisclosed Kentucky Distillery (ies) Release Date: Ongoing Proof: 80 Age: NAS Mashbill: Undisclosed (Includes corn, wheat, and malted barley) Color: Gold MSRP: $18 (2021) Official Website Rebel Yell, a Kentucky Straight Bourbon whiskey made by Luxcos new distillery, thelux Row Distillers, was released in 1972. Numerous 4-year Distillers Collection Single Barrel offerings are also available under the Rebel Yell Bourbon name prices also vary as they are often bottled for specific retailers and available in limited quantities. Jubal Early once told some troops who hesitated to charge because they were out of ammunition: Damn it, holler them across. Many of these are answered in the article above. It is a borderline value brand and may not be among your first choices in bourbon selections unless you are the most ardent of bargain hunters. They changed up the bottle in 2019, and in 2020 they transitioned to Rebel Bourbon. By This isnt to say its bad. Then, they considered the potential blow-back against a name change versus the size of the parks visitor-base that wouldnt care or would even support the move. The new packaging started rolling out in April, and will be featured on all Rebel Yell expressions going forward. As someone who grew up an hour from the park and rode Rebel Yell countless times, I thought Id give my personal take. I was a bit confused at the store and thought maybe I'd been misreading my bottle all this time. Just went to Kings Dominion with my 7 and 9 year old sons. If you go to Lux Row's website it's now marketed as Rebel, with no Yell (which will undoubtedly please BrokeCal). Yes. Leave a comment below. As one of the minority that might get offended, I am certainly not. The original Rebel Yell bourbon recipe used wheat instead of rye in order to reduce grain alcohol content. The yell has also been described as similar to Native American cries. Create an account to follow your favorite communities and start taking part in conversations. The rebel yell was a battle cry used by Confederate soldiers during the American Civil War. Luxco opened their distillery, Lux Row Distillers, in 2018, so they may begin distilling their own whiskey for Rebel Bourbon. Luxco recently released a Rebel 10 Year Single Barrel Bourbon. who-ey!' Rebel Reservewill also be updated and now called RebelYell Small Batch Reserve. Alcohol: 50%. I've tried googling it to see if something had stopped the distribution or maybe a name change had occurred but so far I've turned up nothing. The 75 refers to 1975, the year that the ride opened. Yeah, Oh im sorry for being an activist SJW hybrid, Racer 75 is a stupid name and not catchy, Apple Zapple is catchy but not Racer 75 Kings Islands Racer is catchy because it is simple. The Rebel Yell bourbon brand is produced by Luxco, a family-owned company based in St. Louis, Missouri. He explained on VH1 Storytellers that people were drinking "Rebel Yell" bourbon and thought that would be a great title for an album. Quick everyone buy up the Rebel Yell bottlings before they are gone! Caving in to such ridiculousness. Rebel Yell went through a rebranding effort which brought about a couple changes. The Yellow Stone brand was discontinued in 2015. Please check your entries and try again. The reason is because it is cheap and good enough. And yes, it was made along side Pappy Van Winkle at Stitzel-Weller. The 35th Battalion of Virginia Cavalry, "White's Cavalry", were given the nom de guerre of "Comanches" for the way they sounded in battle. John Salmon Ford, in an 1896 interview with Frederic Remington, describes a charge his Texas Rangers made into a Comanche village in 1858 and that his troops gave the "Texas Yell". It is only a name. Confederate Defeat Re-examined". Now, if you havent heard of Rebel Bourbon, you may now it as its previous name Rebel Yell. Especially for those of us that have been riding it since the 70s," said one more. The Confederate yell was intended to help control fear. Changing it just seems to serve no purpose and make the park seem more bland. Be More Rebel. Those were some good times. "A young fellow near me remarked: 'Our men must be hitting them the way they holler.' Changing the name of the Rebel Yell is turning your back on everything that made you what you are. Check out what we are up to! . [3], Several recordings of Civil War veterans performing the yell exist. The company statement is fairly short on details about the expression, but weve reviewed previous editions, and this one looks to be similar: a higher-end, older, single-barrel version of Rebel Yell bourbon, part of an ongoing effort (along with the several redesigns the brand has undergone in recent years) to revamp the brands hard-partying reputation. A wheated bourbon. Last week Kings Dominion announced that it was going to rename one of its roller coasters from Rebel Yell to Racer 75. Drinking Rebel Bourbon neat isnt a pleasant experience, but on ice its definitely not unpleasant. Weller company merged with the Stitzel distilling company (est. Rebel Yell was a term coined for the battle cry of the confederate army. Rebel Yells new packaging, innovation andmarketing support bring a renewed energyand spirit to this time-honored brand, as wellas the opportunity to speak to an entirelynew audience. At the Battle of Killiecrankie "Dundee and the Chiefs chose to employ perhaps the most effective pre-battle weapon in the traditional (highland) arsenal the eerie and disconcerting howl,"[7] also "The terror was heightened by their wild plaided appearance and the distinctive war-cry of the Gael a high, savage whooping sound "[8], A final explanation, with special reference to the rebel yells uttered by the Army of Northern Virginia is that the rebel yell was partly adapted from the specialized cries used by men experienced in fox hunting. As any company or public organization has to do in the era were in, I assume Cedar Fair and Kings Dominion did a calculation. The company would eventually break up in 1972. Each costs about $27 for a 750mL bottle. For Blood Oath Pact No. Perhaps as a result, availability is limited, and prices may vary. The original Rebel Yell recipe was developed in 1849 at the Stitzel-Weller Distillery, where it would become one of the worlds most famous beverages. Speaking of their expressions, that lineup includes an all-new whiskey, Rebel Yell Kentucky Straight Bourbon 100 proof. Kings Dominion amusement park is quietly dropping the Confederate-themed name of its iconic roller coaster, Rebel Yell, and isn't saying whether the decision is tied to the continuing. Any straight bourbon must be aged a minimum of two years, and if it doesnt display an age statement, it must be aged at least 4 years. 111 Reade StreetNew York, NY 10013Phone:212-240-9194, Hours:Mon-Fri 4 pm - 4amSat 5 pm - 4amSun 4 pm - 2am, Penelope Bourbon Distillery: A Tradition Of Excellence, It Is Perfect For Sipping Neat Or On The Rocks Wathens Bourbon: A Kentucky Tradition. I find 'Yell' quite offensive. There are audio clips and film footage of veterans performing the yell many years later at Civil War veterans' reunions. All retail support materials will be updated tohighlight the new packaging and driveconsumers to the Band of Rebelsprogram online. (Originally published in, This page was last edited on 10 February 2023, at 16:18. To me it was just a name given to a coaster, devoid of any historical or political significance. Before the Lux Row facility was online, Luxco was a non-distiller producer or NDP. In Ken Burns's documentary The Civil War, Shelby Foote notes that historians are not quite sure how the yell sounded, being described as "a foxhunt yip mixed up with sort of a banshee squall". Confederate soldiers used the yell when charging to intimidate the enemy and boost their own morale, although the yell had many other uses. Its the same recipe as the distillerys standard 80-proof expression, just bottled at a higher ABV. Weller. Whether youre sipping it neat or mixing it in with your favorite cocktail, Rebel Yell 100 bourbon is the perfect whiskey for any occasion. While I wouldnt necessarily want to buy a bottle at either price point, it makes much more sense at $13. An order was given during a bayonet charge to "yell like furies" in routing the Federal forces under General Irvin McDowell. In Virginia battlefields, monuments, and references to the areas history are very common. Changes include new packaging forRebel Yell Kentucky Straight Bourbon, as wellas bringing Rebel Reserve Honey and Cherryunder the Rebel Yell name. But at $15 a bottle and national distribution, it is undoubtedly a lot easier to get your hands on a bottle of Ol Rebel. Risk takers, rule breakers and noise makersunite. Awww poor baby. Rebel Yell Bourbon was started in 1849 by an individual known as William Larue Weller who was one of the first people to replace rye with wheat in his whiskey mash bill. Maybe the barrels that didn't make the cut? As a no age statement or NAS whiskey, Rebel Bourbon does not disclose the age of the barrels used for each batch. So, lets take a look at this old timer and see whats in that bottle. If youre looking for the cheapest whiskey to mix with a whiskey coke, Kentucky Deluxe is the way to go. Lux Row Distillers states that the new bottle features an embossed rounded shoulder in addition to revised front and back labels.
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