Call now and speak to a franchise development leader. Areas we wanted to attack immediately with our rapid growth were direct franchisee support as well as technology support and menu innovation. Over the years, weve learned that our innovative and versatile menu, featuring a wide variety of food items in addition to smoothies, has brought tremendous success to our brand and to our incredible franchisees. The company's goal is to . If you are a resident of or want to locate a franchise in one of these states, we will not offer you a franchise unless and until we have complied with applicable pre-sale registration and disclosure requirements in your state. For me, my entrepreneurial passion really came from my parents. The guests who support local businesses in and around their communities are the ones we give the credit to because their loyalty to our cafes is what has ultimately maintained our ability to serve. And its been a heck of a ride, lots of growth, and I just really enjoying being able to scale this brand and bring healthier food and smoothies to the United States.. And provide technology.. TropicalSmoothie.com. Charles Watson CEO. The role employees play in setting the customer experience in the restaurant. This information is not intended as an offer to sell or the solicitation of an offer to buy a franchise. If you don't have a Tropical Smoothie Cafe near your home yet, just wait a bit. Nobody knew what was going to happen. All of this information may look daunting, yet . Some of our franchisees had the idea to donate smoothies to first responders and hospital workers in Atlanta. SUCH REGISTRATION DOES NOT CONSTITUTE APPROVAL, RECOMMENDATION OR ENDORSEMENT BY THE COMMISSIONER OF CORPORATIONS NOR A FINDING BY THE COMMISSIONER THAT THE INFORMATION PROVIDED HEREIN IS TRUE, COMPLETE AND NOT MISLEADING. *$1,009,803 System Wide Average Net Revenues. He is directly responsible for selling more than 800 franchises. Tropical Smoothie Cafe has deals in place . I may have been the smallest employee there (I had to stand on a tub used for busing tables just to reach the sink) but I had the biggest ambition. And was one in place already? Well, Tropical Smoothie Cafe, we've got 850 locations in 44 states. And if you do that well, then your top-sellers, sometimes you beat them. Weve implemented various franchisee support initiatives, including decreased royalties by 50%, ongoing support with PPP loans and real estate deferrals and abatements, rolling out curbside delivery systemwide, deployed hyper-local marketing strategies to drive business within a 12-mile radius of cafes, among many others. Our relationships are founded on trust and respect for the unique talents of our teams, franchisees, and vendors alike. It is the food. I wont lie, it was a blow to the ego at first, but it taught me what being a role player means and how important every role is to the bigger picture. Mark serves on the board of the Institute of Certified Franchise Executives. In my case, because I already had nearly a decade with Tropical Smoothie Cafe on the franchise development side, I had the unique advantage of personal relationships with our franchise community. Why The IFA Convention Is A Cant-Miss Event For Anyone In Franchising, The Automated Dumpling Restaurant Franchise That Could Turn Quick Service Dining On Its Head. "Tropical Smoothie Cafe is in a perfect position for the future. 1117 Perimeter Center West, Suite W200 Your results may differ. Were working on it. He is a general assignment reporter and has covered a range . A presentation for a board is focused on very different things than a franchisee roadshow. F-9894), New York, North Dakota, Oregon, Rhode Island, South Dakota, Virginia, Washington and Wisconsin. Richard has served in a franchise operations capacity for more than 20 years with brands such as TCBY, Carvel, and Moes Southwest Grill. See where were looking to grow to meet the incredible demand. Because 99% of Tropical Smoothie Cafe's system is franchisee-owned and operated, it was my goal to maintain consistency for them and move the company forward in the right direction, with a lot of reverence and respect for the past. With 158 cafe openings and 258 executed franchise agreements in 2022, the brand was able to achieve its 11th consecutive year of positive same-store-sales growth, a notable milestone in the franchise industry. The chain plans on opening an astonishing 200 locations this year alone, which will mean its opening its 1000threstaurant. Prior to joining Tropical Smoothie Cafe, Richard was the Vice President of Operations, West Division, for Papa Murphys International where he was responsible for field operations and marketing. Prior to joining Tropical Smoothie Cafe, Pete served as the Deputy General Counsel and Chief Compliance/Risk Officer at Popeyes for over 10 years and has extensive experience handling corporate transactions, both in-house and in private practice. And the digital guest experience is another way for our customers to use us. Theres an obvious answer for me here, and thats to put your heart into what you do. We really call Tropical Smoothie Cafe a street corner business. Our franchisees and their teams are the faces community members see daily, and the dedication from them is truly whats given us so much success in recent years. Prior to joining Tropical Smoothie Cafe, I worked for several hotel and hospitality-centric companies, including Wyndham Hotels & Resorts, Intercontinental Hotels Group, US Franchise Systems, Inc. and Hospitality Real Estate Counselors. Tang asked Watson what support his Franchise Owners need from Tropical Smoothie Cafe. Were proud to report that as of today, weve donated more than 200,000 smoothies to these hometown heroes, and were not done yet! There is no assurance that you will do as well. Charles is a graduate of The Hotel School at Cornell University and holds a Master of Business Administration from The Terry College of Business at The University of Georgia. The TFC works hand-in-hand with Tropical Smoothie on all facets of the business from operations, IT, marketing, construction, and beyond, and their genuine feedback continues to establish the open communication we strive for, helping us to enhance our business model on an ongoing basis. This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply. 770-580-2333 Watson:"As a first time CEO, learning to view the business from a thinking vs. a doing mentality was a challenge I faced. New York State Disclaimer: This advertisement is not an offering. I and/or my business partner(s) have the following financials, Tropical Smoothie Cafe, LLC Mark Montini joined Tropical Smoothie Cafe as Chief Marketing Officer in October 2019. We have quesadillas, we have flatbread sandwiches, we have sandwiches, we have salads. Watson will lead us through our next phase of strategic growth. Here's how CEO Charles Watson did it. And so I think thats only going to fuel our continued growth going forward. Each year, franchisees complete the Franchise Business Review to essentially grade us here at the Support Center on how we're serving them. *. Atlanta, GA ( RestaurantNews.com ) Tropical Smoothie Cafe, a leading national fast-casual cafe franchise known for both its better-for-you smoothies and food with a tropical twist, continues its . A veteran franchise professional, Charles has worked for several hospitality-related companies including Intercontinental Hotels Group and US Franchise Systems. And by the way, thats one way Tropical Smoothie Cafe has grown so big so fast the food. "Relationships Rule" is one of our core values, and because of that, people are at the heart of our company. But the Mango Berry Cosmo has overtaken it. Gosh, I would say the first things that come to mind for me are menu innovation and products. Paul Marsden oversees development and execution of financial strategies to support the companys business plans. Prior to that, he was named Chief Development Officer in 2015 after serving as VP of Franchise Development since 2010. Tropical Smoothie Caf works to keep its momentum. Provide product innovation and innovation in general. So weve been able to do that. Successfully taking the reins on an existing franchise company can be a daunting task, but in the case of Charles Watson, he continues, as their franchise website claims, to create waves for a brand that started on the beach. Michael Lapid joined Tropical Smoothie Cafe in October of 2019 to the role of Chief Information and Digital Officer. That created a kind of blueprint that served as the foundation for me to take the reins and lead the company the way I felt was best. You know, this is terrible, but Ive never gone through a pandemic before obviously, and I would have to say Im pretty pleased I think we did a very nice job during 2020, we opened 99 new restaurants. What was the condition of the company before you were named CEO? This strategic expansion has reinforced its industry-leading position and set the stage for 2023 and beyond. Michael brings 20 years of foundational IT skills and core functions of digital knowledge critical to shaping our journey to reach guests via innovative technologies. And what we were able to do is to take a smaller organization that was scrappy, just like Tropical Smoothie Cafe, and really build their endowment and really serve a lot of families. We're a healthier, quick . . We figured a good person to ask might be the CEO of Tropical Smoothie Cafe, Charles Watson. we dont want to go to Manhattan and open 30 locations. 770-580-2333, Tropical Smoothie Cafe Achieves New Milestones in 2022, These Will Be The 10 Fastest-Growing Restaurant Chains In 2023, Tropical Smoothie Cafe Propels Franchise Momentum in Q3. Previously with Papa Johns International as the Vice President, Global Digital Technology, Michael is a seasoned technology executive with vast engineering and operations expertise, leadership, and a deep understanding of digital technology and guest experiences. While our projected 2020 growth might take a step back due to the coronavirus, I believe our approach to navigating through this will help us emerge quickly once it passes. In a franchise system, without broad franchisee buy-in, you cannot move as efficiently and effectively as is required in today's business environment.". And they want what they want when they want it, and thats usually right now. cincinnati fence company llc SERVICE. SUCH REGISTRATION DOES NOT CONSTITUTE APPROVAL, RECOMMENDATION OR ENDORSEMENT BY THE COMMISSIONER OF CORPORATIONS NOR A FINDING BY THE COMMISSIONER THAT THE INFORMATION PROVIDED HEREIN IS TRUE, COMPLETE AND NOT MISLEADING. Or the Hummus Veggie Wrap? I think all natural, whole fruit, and the ability to substitute while also having some really great baseline recipes that we have out there. I may have been, in fact, the person responsible for awarding them a franchise! Tropical Smoothie Cafe has deals in place for hundreds more locations in the pipeline and is on track to meet Charles aggressive goal to hit 1,500 locations by the end of 2024. Whats the best piece of advice that other restaurant executives should hear? Passion and brand vision continue to guide the way. In her role as Chief Development Officer, Cheryl drives the brands franchise development sales, real estate and design and construction. Watson: "Like I said, I was very fortunate to have had already developed relationships with our franchise community prior to becoming CEO. Were 100% focused on domestic right now. So well get to 50, but Im not focused on about five or six of them right now. Every day is a day to celebrate at Tropical Smoothie Cafe, with all the success were having. At the start of his career, Michaels ambitious spirit led him to develop a point of sale system, Hot Sauce. We can make you any smoothie that you like with our whole ingredients and you can mix and match as you see fit. This process only helps our individual franchisees and their bottom line, respectively.". Richard Key serves as the Chief Operations Officer, responsible for overseeing the operations team and its support and training of the Tropical Smoothie Cafe franchise community. Were now seeing a big acceleration in the business in 2021, much of that is attributable to our franchisees, really working hard to stand up digital channels. Von Kutzleben most recently served as vice president of brand strategy, advertising and menu at Arbys. And we actually drove our comparative sales versus 2019 by 7.5%. Richard has served in a franchise operations capacity for more than 20 years with brands such as TCBY, Carvel, and Moes Southwest Grill. In short, franchisees needed to know that there was a formal mechanism of their peers that was constantly feeding back to us at the Support Center. Tropical Smoothie Cafe announces Charles Watson as the new Chief Executive Officer. NET WORTH * LIQUID CAPITAL/CASH . Here are some highlights of their conversation about his franchise business. . An offering can only be made by prospectus filed first with the Department of Law of the State of New York. I would say Im absolutely not opposed to being in all 50 states. I am forever grateful to our franchisees, support center team and our Board of Directors for their confidence in me as the leader who can guide Tropical Smoothie Cafe into a new era.. Based on our fiscal year ending 12/26/2021 and includes 768 Restaurants that were open for at least 12 months as of 12/26/2021. The Version table provides details related to the release that this issue/RFE will be addressed. 1117 Perimeter Center West, Suite W200 Both of my parents had the entrepreneur bug and they definitely passed that on to me. In that role, he was responsible for all aspects of franchise development, real estate, design and construction and franchise administration and helped grow the system from 265 open units to 725 open units. 13, 2021, 08:36 AM. We strive to continue to harness these relationships in this way and feel that this approach will continue to fuel our success. Based on our fiscal year ending 12/26/2021 and includes 768 Restaurants that were open for at least 12 months as of 12/26/2021. It was not possible for me to get involved in every project so I had to learn to let go and delegate. I have a lot of people that inspire me daily, but I really do think that my parents inspired me to be the leader I am today. The reality is the Left Coast, the West coast, Oregon, California, and Washington. I love those states, [but] those are not really key states for us at this point, our big bastions out west are Las Vegas and Phoenix. Because of our amazing guests, our franchisees, and the communities they serve, including those on the front lines of this pandemic, we will get through this. This information appears in Item 19 of our Franchise Disclosure Document. So I think theres a misconception with some brands that, for example a Slurpee, its not at all a Slurpee, its absolutely whole real fruit, ice, water, very basic items. Those franchisees are serving our guests on the front lines I can't run this business without their candid feedback.". Jul. Early in his career, Mark served the franchise industry as a supplier, delivering innovative technology-enabled marketing strategies to help emerging franchise concepts rapidly scale and grow revenue through local-level marketing and sales. Tropical Smoothie Cafe CEO Charles Watson Tells Us Everything About The Franchise - Exclusive Interview. In this role, Mark leads brand, marketing, product, and digital innovations core functions of delivering the remarkable guest experience that drives Tropical Smoothie Cafes success. Charles Watson, CEO of Tropical Smoothie Cafe, LLC, said, "We were humbled by the incredible response to the 200,000 smoothies our franchisees donated to frontline heroes nationwide. Watson: "Tropical Smoothie Cafe is a national fast-casual cafe concept inspiring healthier lifestyles with more than 850 locations in 44 states. Always number one, what I am focused on, is unit-level economics for our Franchise Owners.
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